Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey
This study’s primary objective was to analyse the factors influencing overall customer satisfaction with tourism resources by applying two similar techniques with different approaches. A survey was conducted between June and December 2017, producing a total of 171 valid forms. Importance perform...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2019-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1153/pdf_131 |
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| Summary: | This study’s primary objective was to analyse the factors influencing
overall customer satisfaction with tourism resources by applying two
similar techniques with different approaches. A survey was
conducted between June and December 2017, producing a total of
171 valid forms. Importance performance analysis (IPA) and
asymmetric impact-performance analysis (AIPA) were used to process
the data. The results suggest that El Caminito managers give low
priority to generating tourist information about and satisfaction with
this resource’s features. In addition, managers need to concentrate
on improving signposting. IPA highlighted that the environment’s
assessment is an overexploited factor, but AIPA suggested that this
factor can still contribute to shaping customer satisfaction. The AIPA’s
results also show that environmental cleanliness and El Caminito’s
regular cleaning are fundamental factors in visitors’ high general
satisfaction. This study’s systematic use of these analytical tools
facilitated the identification of factors that add to or reduce the value
of tourism resources, thereby helping to improve these resources’
quality and sustainability. The findings’ application could ultimately
enhance this destination’s competitiveness and its overall success |
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| ISSN: | 2182-8466 |