«THE HERO OF OUR TIME» QUIZ IN OGONIOK WEEKLY: PRACTICES OF CONSTRUCTING THE IMAGE OF A NEW MAN IN THE 1920s
The study features practices of constructing the image of a new man by Soviet mass weekly Ogoniok in the 1920s. Modern researchers nominate the period of the 1920s as the beginning of Soviet modernization, aimed at a radical transformation of the cultural, social, economic and institutional space of...
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| Format: | Article |
| Language: | Russian |
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North-Caucasus Federal University
2021-09-01
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| Series: | Гуманитарные и юридические исследования |
| Subjects: | |
| Online Access: | https://humanitieslaw.ncfu.ru/jour/article/view/26 |
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| Summary: | The study features practices of constructing the image of a new man by Soviet mass weekly Ogoniok in the 1920s. Modern researchers nominate the period of the 1920s as the beginning of Soviet modernization, aimed at a radical transformation of the cultural, social, economic and institutional space of society. The Soviet leadership was developing new ideology, constructed a new model of interpersonal relations and disseminated new moral values via periodicals. Ogoniok was one of the first weekly magazines which developed various ways of representating the image of a Soviet man in the print media, which conformed to the bolshevic doctrine. One of these forms of presentation was the quiz game "The Hero of Our Time", a series featured in issues 2-15 in of 1929. The article analyzes twelve game series - quizzes, which made it possible to consider the process of formation and reflection of the image of a "new man" in Ogoniok. A series of quiz games was presented in the magazine in various visual and textual forms. "The Hero of our Time" quiz was aimed at formation of new character- istic features of the Soviet man and dissemination of a new representation of moral values such as social optimism, industriousness, patriotism, international socialist solidarity and atheism. They were necessary for the creation of a new society on a new value-semantic, economic, political and spiritual basis. Those values were the core of the Soviet man's mindset, Soviet ideology and a new social system. They conformed to the political strategy of the Soviet power at that time. Propaganda instilled a psychologically positive attitude towards the reforms that took place, promoted moral encouragement of the working people for hard work and exemplary life, created the basis for the introduction of Soviet value orientations and a new culture. All these aspects created the conditions for the formation of the Soviet identity. |
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| ISSN: | 2409-1030 |