Investigating the marketing strategies of the health and fitness sector in Greece; the managers' perspective (Investigar las estrategias de marketing del sector de la salud y el fitness en Grecia; la perspectiva de los gerentes)
The health and fitness sector is systematically growing worldwide and is considered a vibrant business area shaped by many innovations while showing great potential for professional development and marketing strategies. In Greece, low-cost and budget gyms as well as boutique fitness studios em...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
FEADEF
2022-01-01
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| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| Subjects: | |
| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/88880 |
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