Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page Readers
Heat maps highlight cumulative, static importance in eye-tracking records, while network analysis helps to elucidate dynamic importance from transitional relations. The present study was designed to perform both analyses in the same conceptual framework, i.e., network representation. For this purpos...
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| Format: | Article |
| Language: | English |
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MDPI AG
2011-03-01
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| Series: | Journal of Eye Movement Research |
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| Online Access: | https://bop.unibe.ch/JEMR/article/view/2316 |
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| author | Noriyuki Matsuda Haruhiko Takeuchi |
| author_facet | Noriyuki Matsuda Haruhiko Takeuchi |
| author_sort | Noriyuki Matsuda |
| collection | DOAJ |
| description | Heat maps highlight cumulative, static importance in eye-tracking records, while network analysis helps to elucidate dynamic importance from transitional relations. The present study was designed to perform both analyses in the same conceptual framework, i.e., network representation. For this purpose, heat maps comprising 5 × 5 segments were overlaid with networks, both of which were produced from the eye-tracking records of 20 subjects who read 10 top web pages that were classified into three layout types. The heat of the segments was graded on the basis of five percentile scores, whereas the core-peripheral nodes were identified by the agreement of centrality and ranking indices. The congruence between the two types of importance was generally good at the node level and the community levels. Additional findings included a) mixed patterns of the sustained fixations (i.e., loops) within the total fixations, and b) an increase in reciprocity as the network scope was narrowed to communities and then to the core neighborhoods. |
| format | Article |
| id | doaj-art-4df343a29ecd46a5aa71f6ea8b4e321c |
| institution | Kabale University |
| issn | 1995-8692 |
| language | English |
| publishDate | 2011-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Eye Movement Research |
| spelling | doaj-art-4df343a29ecd46a5aa71f6ea8b4e321c2025-08-20T03:26:21ZengMDPI AGJournal of Eye Movement Research1995-86922011-03-014110.16910/jemr.4.1.5Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page ReadersNoriyuki Matsuda0Haruhiko Takeuchi1University of Tsukuba, JapanNational Institute of Advanced Industrial Science and Technology (AIST), JapanHeat maps highlight cumulative, static importance in eye-tracking records, while network analysis helps to elucidate dynamic importance from transitional relations. The present study was designed to perform both analyses in the same conceptual framework, i.e., network representation. For this purpose, heat maps comprising 5 × 5 segments were overlaid with networks, both of which were produced from the eye-tracking records of 20 subjects who read 10 top web pages that were classified into three layout types. The heat of the segments was graded on the basis of five percentile scores, whereas the core-peripheral nodes were identified by the agreement of centrality and ranking indices. The congruence between the two types of importance was generally good at the node level and the community levels. Additional findings included a) mixed patterns of the sustained fixations (i.e., loops) within the total fixations, and b) an increase in reciprocity as the network scope was narrowed to communities and then to the core neighborhoods.https://bop.unibe.ch/JEMR/article/view/2316heat mapscan-pathnetworkcentralitycore-peripheralcommunity |
| spellingShingle | Noriyuki Matsuda Haruhiko Takeuchi Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page Readers Journal of Eye Movement Research heat map scan-path network centrality core-peripheral community |
| title | Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page Readers |
| title_full | Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page Readers |
| title_fullStr | Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page Readers |
| title_full_unstemmed | Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page Readers |
| title_short | Joint Analysis of Static and Dynamic Importance in the Eye-Tracking Records of Web Page Readers |
| title_sort | joint analysis of static and dynamic importance in the eye tracking records of web page readers |
| topic | heat map scan-path network centrality core-peripheral community |
| url | https://bop.unibe.ch/JEMR/article/view/2316 |
| work_keys_str_mv | AT noriyukimatsuda jointanalysisofstaticanddynamicimportanceintheeyetrackingrecordsofwebpagereaders AT haruhikotakeuchi jointanalysisofstaticanddynamicimportanceintheeyetrackingrecordsofwebpagereaders |