A Semiotic Model to Investigate Sensory Metaphors by Comparing Architectural Photorealistic Rendered Images and Actual Constructed Buildings
Photorealistic rendered images are the visuals of an architectural project which is not constructed but its design process is completed. They are presented to society and clients to represent what the building will look like. These images are typically presented to the public as a marketing strategy...
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| Main Authors: | Rasiha Kayalar, Erçim Uluğ |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-12-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241307796 |
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