A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISM
Information and Communications Technology (ICT) has been the focus of the tourism industry in recent decades, specifically for the travel and hospitality sector. The increase of usage and dependency on the Internet has escalated the growth of multiple forms and types of social channels, which have...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2020-12-01
|
| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4887 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850233399434805248 |
|---|---|
| author | Kit Yeng Sin Abang Azlan Mohamad May-Chiun Lo |
| author_facet | Kit Yeng Sin Abang Azlan Mohamad May-Chiun Lo |
| author_sort | Kit Yeng Sin |
| collection | DOAJ |
| description |
Information and Communications Technology (ICT) has been the focus of the tourism industry in recent decades, specifically for the travel and hospitality sector. The increase of usage and dependency on the Internet has escalated the growth of multiple forms and types of social channels, which have also transformed travel business for agencies and companies to communicate and market their services to the targeted demographics. Consumers would utilise the unlimited information from social media in deciding on potential destinations and leisure activities, which dramatically influences tourism marketing. Nonetheless, the interdisciplinary applications of digital platforms in the tourism industry have resulted in various studies that are found to be fragmented, resulting in gaps when translated into practice. Thus, a critical review of prior social media research is needed to interpret the precipitation and outcomes. Hence, this study had identified and synthesised 45 articles during 2012 to 2019 using extensive literature search within social media area of research interest within the field of tourism and hospitality Information System (IS). Contingent on a content analysis on the synthesised articles from both the individuals’ and firms’ perspectives, significant motivations, limitations, and conditional parameters of social media use were identified and categorised to develop a conceptual model holistically.
|
| format | Article |
| id | doaj-art-4da0f00a413b44bca2892b8082ac6aa8 |
| institution | OA Journals |
| issn | 2174-548X |
| language | English |
| publishDate | 2020-12-01 |
| publisher | University of Huelva |
| record_format | Article |
| series | Enlightening Tourism: A Pathmaking Journal |
| spelling | doaj-art-4da0f00a413b44bca2892b8082ac6aa82025-08-20T02:02:57ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2020-12-0110210.33776/et.v10i2.4887A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISMKit Yeng Sin0Abang Azlan Mohamad1May-Chiun Lo2Universiti Malaysia SarawakUniversiti Malaysia SarawakUniversiti Malaysia Sarawak Information and Communications Technology (ICT) has been the focus of the tourism industry in recent decades, specifically for the travel and hospitality sector. The increase of usage and dependency on the Internet has escalated the growth of multiple forms and types of social channels, which have also transformed travel business for agencies and companies to communicate and market their services to the targeted demographics. Consumers would utilise the unlimited information from social media in deciding on potential destinations and leisure activities, which dramatically influences tourism marketing. Nonetheless, the interdisciplinary applications of digital platforms in the tourism industry have resulted in various studies that are found to be fragmented, resulting in gaps when translated into practice. Thus, a critical review of prior social media research is needed to interpret the precipitation and outcomes. Hence, this study had identified and synthesised 45 articles during 2012 to 2019 using extensive literature search within social media area of research interest within the field of tourism and hospitality Information System (IS). Contingent on a content analysis on the synthesised articles from both the individuals’ and firms’ perspectives, significant motivations, limitations, and conditional parameters of social media use were identified and categorised to develop a conceptual model holistically. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4887Social Media Tourism MarketingLiterature ReviewFuture Research |
| spellingShingle | Kit Yeng Sin Abang Azlan Mohamad May-Chiun Lo A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISM Enlightening Tourism: A Pathmaking Journal Social Media Tourism Marketing Literature Review Future Research |
| title | A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISM |
| title_full | A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISM |
| title_fullStr | A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISM |
| title_full_unstemmed | A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISM |
| title_short | A CRITICAL REVIEW OF LITERATURE IN THE RISING TIDE OF SOCIAL MEDIA TOWARDS PROMOTING TOURISM |
| title_sort | critical review of literature in the rising tide of social media towards promoting tourism |
| topic | Social Media Tourism Marketing Literature Review Future Research |
| url | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4887 |
| work_keys_str_mv | AT kityengsin acriticalreviewofliteratureintherisingtideofsocialmediatowardspromotingtourism AT abangazlanmohamad acriticalreviewofliteratureintherisingtideofsocialmediatowardspromotingtourism AT maychiunlo acriticalreviewofliteratureintherisingtideofsocialmediatowardspromotingtourism AT kityengsin criticalreviewofliteratureintherisingtideofsocialmediatowardspromotingtourism AT abangazlanmohamad criticalreviewofliteratureintherisingtideofsocialmediatowardspromotingtourism AT maychiunlo criticalreviewofliteratureintherisingtideofsocialmediatowardspromotingtourism |