Social branding and think tanks in the banking sector in Spain
IntroductionThis paper offers a study of branding strategies in the Spanish banking sector, focusing on corporate narratives of a social nature and their relationship with the ideas and trends proposed by Spanish think tanks specialising in the sector. Based on the evolution observed in brand commun...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-03-01
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| Series: | Frontiers in Political Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpos.2025.1514743/full |
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