The Impact of Social Media-based Marketing Activities on Purchasing Intent Mediated by Social Identity, Perceived Value, and Consumer Satisfaction of Cinere Company
Purpose: The present study aims to investigate the impact of social media marketing activities on the intention to buy Consumers through mediating social identity, perceived value, and consumer satisfaction.Methodology: According to the unlimited community of customers of Cinere Cosmetics Company, 3...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2022-02-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_138147_860f46f2cc215206aea9fc35dbc877a4.pdf |
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