Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study

Objectives To answer four questions: What are attitudes, knowledge and social norms around sugar-sweetened beverages (SSBs)? What are current levels of trust in messages on SSBs? What is current support for, and perceived effectiveness of, the UK soft drinks industry levy (SDIL)? What is the associa...

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Main Authors: David Hammond, Jean Adams, Martin White, David Pell, Tarra Penney, Lana Vanderlee
Format: Article
Language:English
Published: BMJ Publishing Group 2019-03-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/9/3/e026698.full
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author David Hammond
Jean Adams
Martin White
David Pell
Tarra Penney
Lana Vanderlee
author_facet David Hammond
Jean Adams
Martin White
David Pell
Tarra Penney
Lana Vanderlee
author_sort David Hammond
collection DOAJ
description Objectives To answer four questions: What are attitudes, knowledge and social norms around sugar-sweetened beverages (SSBs)? What are current levels of trust in messages on SSBs? What is current support for, and perceived effectiveness of, the UK soft drinks industry levy (SDIL)? What is the association between attitudes, knowledge, social norms, trust, SSB consumption and sociodemographic factors; and support for, and perceived effectiveness of, the SDIL?Design Cross-sectional online survey.Setting UK.Participants UK respondents to the 2017 International Food Policy Study aged 18–64 years who provided information on all variables of interest (n=3104).Outcome measures Self-reported perceived effectiveness of, and support for, the SDIL.Results Most participants supported the SDIL (70%), believed it would be effective (71%), had a positive attitude to SSBs (62%), had knowledge of the link between SSBs and obesity (90%), and trusted messages from health experts (61%), but not those from the food and beverage industry (73%). Nearly half (46%) had negative social norms about drinking SSBs. In adjusted models, older age, non-consumption of SSBs, social norms to not drinks SSBs, knowledge of the link between SSBs and obesity and trust in health expert messages were associated with greater support for the SDIL, whereas having dependent children and trusting messages from the food and beverage industry were associated with less support. In adjusted models, older age was associated with lower perceived effectiveness of the SDIL, whereas social norms to not drink SSBs, negative attitudes to SSBs and trusting messages from health experts and the food and beverage industry were associated with greater perceived effectiveness.Conclusions There was strong support for the SDIL and belief that it would be effective. Those with more ‘public health’ orientated norms and trust were generally more likely to support the SDIL or believe that it would be effective.
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spelling doaj-art-4d72d72bda264af092746323cb68a37c2025-02-01T17:25:12ZengBMJ Publishing GroupBMJ Open2044-60552019-03-019310.1136/bmjopen-2018-026698Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy StudyDavid Hammond0Jean Adams1Martin White2David Pell3Tarra Penney4Lana Vanderlee52 School of Public Health and Health Systems, University of Waterloo, Waterloo, Ontario, CanadaMRC Epidemiology Unit, Institute of Metabolic Science, University of Cambridge, Cambridge, UKMRC Epidemiology Unit, Institute of Metabolic Science, University of Cambridge, Cambridge, UKMRC Epidemiology Unit, Institute of Metabolic Science, University of Cambridge, Cambridge, UK1 Centre for Diet and Activity Research, MRC Epidemiology Unit, University of Cambridge, Cambridge, UK1 École de nutrition, Centre NUTRISS - Nutrition, santé et société, Institut sur la nutrition et les aliments fonctionnels, Université Laval, Quebec City, Quebec, CanadaObjectives To answer four questions: What are attitudes, knowledge and social norms around sugar-sweetened beverages (SSBs)? What are current levels of trust in messages on SSBs? What is current support for, and perceived effectiveness of, the UK soft drinks industry levy (SDIL)? What is the association between attitudes, knowledge, social norms, trust, SSB consumption and sociodemographic factors; and support for, and perceived effectiveness of, the SDIL?Design Cross-sectional online survey.Setting UK.Participants UK respondents to the 2017 International Food Policy Study aged 18–64 years who provided information on all variables of interest (n=3104).Outcome measures Self-reported perceived effectiveness of, and support for, the SDIL.Results Most participants supported the SDIL (70%), believed it would be effective (71%), had a positive attitude to SSBs (62%), had knowledge of the link between SSBs and obesity (90%), and trusted messages from health experts (61%), but not those from the food and beverage industry (73%). Nearly half (46%) had negative social norms about drinking SSBs. In adjusted models, older age, non-consumption of SSBs, social norms to not drinks SSBs, knowledge of the link between SSBs and obesity and trust in health expert messages were associated with greater support for the SDIL, whereas having dependent children and trusting messages from the food and beverage industry were associated with less support. In adjusted models, older age was associated with lower perceived effectiveness of the SDIL, whereas social norms to not drink SSBs, negative attitudes to SSBs and trusting messages from health experts and the food and beverage industry were associated with greater perceived effectiveness.Conclusions There was strong support for the SDIL and belief that it would be effective. Those with more ‘public health’ orientated norms and trust were generally more likely to support the SDIL or believe that it would be effective.https://bmjopen.bmj.com/content/9/3/e026698.full
spellingShingle David Hammond
Jean Adams
Martin White
David Pell
Tarra Penney
Lana Vanderlee
Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study
BMJ Open
title Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study
title_full Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study
title_fullStr Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study
title_full_unstemmed Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study
title_short Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study
title_sort support for and perceived effectiveness of the uk soft drinks industry levy among uk adults cross sectional analysis of the international food policy study
url https://bmjopen.bmj.com/content/9/3/e026698.full
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