Managing digital transformation of organisational culture and its shaping factors in the context of digitalisation
The article considers the processes of organisational culture management in the conditions of digitalisation. It is indicated that its digital transformation in the modern global market is one of the conditions for the survival of companies, the main components of which are presented by the authors...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2025-01-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/5657 |
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| author | I. V. Groshev He Menin |
| author_facet | I. V. Groshev He Menin |
| author_sort | I. V. Groshev |
| collection | DOAJ |
| description | The article considers the processes of organisational culture management in the conditions of digitalisation. It is indicated that its digital transformation in the modern global market is one of the conditions for the survival of companies, the main components of which are presented by the authors in the form of a model. The advantages of the digital organisational culture and difficulties of the process of its digital transformation are considered separately. The key elements of the digital organisational culture and the arisen processes of change and transformation are analysed in detail. The latter affect the strategy, structure, and management processes of the organisation, and are aimed at optimising the management system, ensuring a balance between personnel and technology. At the same time, the authors emphasise that it is extremely difficult to formulate a general systemic picture of the digital organisational culture. As a conclusion, it is noted that at the present stage of the development of the Russian economy, the digital organisational culture provides certain advantages by influencing the formation of the organisational structure, creates a positive and constructive working environment, forces companies to set new goals and change their activities. As a result, the digital transformation of the organisational culture of companies can help reduce operating costs, promote the creation of new products and services or improvement of the existing ones, and improve the quality of interaction with customers and employees. |
| format | Article |
| id | doaj-art-4d6961a91705462fb2ff279190e3a950 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-4d6961a91705462fb2ff279190e3a9502025-02-04T08:28:23ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152025-01-0101151310.26425/1816-4277-2024-11-5-133248Managing digital transformation of organisational culture and its shaping factors in the context of digitalisationI. V. Groshev0He Menin1State University of ManagementState University of ManagementThe article considers the processes of organisational culture management in the conditions of digitalisation. It is indicated that its digital transformation in the modern global market is one of the conditions for the survival of companies, the main components of which are presented by the authors in the form of a model. The advantages of the digital organisational culture and difficulties of the process of its digital transformation are considered separately. The key elements of the digital organisational culture and the arisen processes of change and transformation are analysed in detail. The latter affect the strategy, structure, and management processes of the organisation, and are aimed at optimising the management system, ensuring a balance between personnel and technology. At the same time, the authors emphasise that it is extremely difficult to formulate a general systemic picture of the digital organisational culture. As a conclusion, it is noted that at the present stage of the development of the Russian economy, the digital organisational culture provides certain advantages by influencing the formation of the organisational structure, creates a positive and constructive working environment, forces companies to set new goals and change their activities. As a result, the digital transformation of the organisational culture of companies can help reduce operating costs, promote the creation of new products and services or improvement of the existing ones, and improve the quality of interaction with customers and employees.https://vestnik.guu.ru/jour/article/view/5657digital economyorganisational culturepersonneldigitalisationdigital transformationmanagement of digital transformationdigital organisational culturefactors of organisational culturedigital technologytransformation model |
| spellingShingle | I. V. Groshev He Menin Managing digital transformation of organisational culture and its shaping factors in the context of digitalisation Вестник университета digital economy organisational culture personnel digitalisation digital transformation management of digital transformation digital organisational culture factors of organisational culture digital technology transformation model |
| title | Managing digital transformation of organisational culture and its shaping factors in the context of digitalisation |
| title_full | Managing digital transformation of organisational culture and its shaping factors in the context of digitalisation |
| title_fullStr | Managing digital transformation of organisational culture and its shaping factors in the context of digitalisation |
| title_full_unstemmed | Managing digital transformation of organisational culture and its shaping factors in the context of digitalisation |
| title_short | Managing digital transformation of organisational culture and its shaping factors in the context of digitalisation |
| title_sort | managing digital transformation of organisational culture and its shaping factors in the context of digitalisation |
| topic | digital economy organisational culture personnel digitalisation digital transformation management of digital transformation digital organisational culture factors of organisational culture digital technology transformation model |
| url | https://vestnik.guu.ru/jour/article/view/5657 |
| work_keys_str_mv | AT ivgroshev managingdigitaltransformationoforganisationalcultureanditsshapingfactorsinthecontextofdigitalisation AT hemenin managingdigitaltransformationoforganisationalcultureanditsshapingfactorsinthecontextofdigitalisation |