Unveiling income disparities in rural E-commerce landscape: Evidence from China
China's rural e-commerce (EC) has grown significantly, recognized as a crucial tool for rural development. However, income effects of rural e-commerce vary among different groups of farmers due to their distinct roles and benefits, raising the possibility of a ''mean trap''...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188824000935 |
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| Summary: | China's rural e-commerce (EC) has grown significantly, recognized as a crucial tool for rural development. However, income effects of rural e-commerce vary among different groups of farmers due to their distinct roles and benefits, raising the possibility of a ''mean trap'' in previous studies whereby regional farmer income averages have been used to indicate rural e-commerce benefits. Using Meta-Regression Analysis (MRA), the study found that the income effect is more common in EC-active minority groups with higher access and participation levels. Enhanced incomes mainly occurred among marketing-oriented farmers, with limited impact at the village level and predominantly at the county level. |
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| ISSN: | 2666-1888 |