CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN)

CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN)

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The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation....

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Bibliographic Details
Main Authors: Siti Fatimah, Devi Suci Lastari, Riyandi Riyandi, Abdul Yusuf
Format: Article
Language:English
Published: Universitas Ekasakti LPPM 2024-06-01
Series:Ekasakti Jurnal Penelitian dan Pengabdian
Subjects:
content marketing, customer engagement, correlation, tourism.
Online Access:https://www.ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1078
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