The Role of Lean Marketing in Achieving Sustainable Competitive Advantage: An Analytical Study at Al-Mosul Dairy Manufactory
This paper aims to examine the relationship between Lean Marketing (LM) and implementing Sustainable Competitive Advantage (SCA). Based on discussing the different types of waste that a company can produce during the production process. This study targeted the Mosul Dairy Manufactory. In total...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
middle technical university
2021-06-01
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| Series: | Journal of Techniques |
| Subjects: | |
| Online Access: | https://journal.mtu.edu.iq/index.php/MTU/article/view/280 |
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