The loyalty journey of BBA and MBA alumni in Indonesia: a strategic alumni marketing perspective
Alumni loyalty reflects the long-term educational impact and plays a strategic marketing role in supporting institutional branding and sustainability. However, despite its importance, limited study explores the comprehensive alumni loyalty journey, particularly on how the educational experience tran...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1606217/full |
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