Impact of Social Factors on Generation Z’s Buying Decision Process of Organic Facial Care Products in Thailand
The objectives of this research were to study Generation Z’s buying decision process towards organic facial care products. Besides, impact of social factors, including family and reference group, on buying decision process were measured. Quantitative research consisting of 500 samples was employed v...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/01/shsconf_ichss2025_01003.pdf |
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