Designing a model of effective marketing capabilities based on communication
Abstract The purpose of the current research is to design a model of effective marketing capabilities based on communication (case study: National Drilling Company). The research method is applicable in terms of its purpose; mixed (qualitative-quantitative) in terms of execution method; descriptive-...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2025-02-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_204878_d11145113d9203405cb89ee725446484.pdf |
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