Changing approaches to interactive marketing communications due to the development of 5G technology

The process of changing approaches to interactive marketing communications, due to the development of 5G technology – high-speed data transmission over 5G wireless networks has been reviewed. The main facts about 5G technology have been given, the impact of its introduction on consumer behavior, the...

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Bibliographic Details
Main Author: L. G. Akhmaeva
Format: Article
Language:Russian
Published: State University of Management 2022-01-01
Series:Цифровая социология
Subjects:
Online Access:https://digitalsociology.guu.ru/jour/article/view/111
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