Analysis of cultural distance’s influence on intentions to visit Spain as a tourist destination
In the tourism industry, visiting tourists’ intentions have been the subject of numerous investigations for decades. However, the factors determining choices of specific tourist destinations have still not been clearly defined. The country of origin’s culture has been widely acknowledged to be a...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2019-04-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1152/pdf_130 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | In the tourism industry, visiting tourists’ intentions have been the
subject of numerous investigations for decades. However, the factors
determining choices of specific tourist destinations have still not been
clearly defined. The country of origin’s culture has been widely
acknowledged to be a key element in variations in tourists’ behaviours.
This study evaluated the capacity of cultural distance between
countries of origin and Spain – as specified by Hofstede’s proposed
model – to influence intentions of visiting Spain in the near future.
These intentions were measured as a function of the theory of planned
behaviour. The results facilitate the identification of relevant issues
affecting potential tourists’ intention to visit Spain. Analyses of the
data’s validity and reliability yielded satisfactory solutions that allow
conclusions to be drawn about why behavioural intentions vary
significantly depending on tourists’ cultural distance from Spain. The
Hofstede model’s ability to explain intention to visit was, therefore,
confirmed. |
|---|---|
| ISSN: | 2182-8466 |