Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website
The purpose of this paper is to empirically analyze the influence of culture on the relationships among perceived risk, perceived usability and satisfaction online, in two cultures: Spain (high uncertainty avoidance and low individualism) and the United Kingdom (low uncertainty avoidance and hig...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/753/1303 |
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| _version_ | 1832569519071035392 |
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| author | Juan Miguel Alcántara-Pilar Salvador Del Barrio-García Esmeralda Crespo-Almendros |
| author_facet | Juan Miguel Alcántara-Pilar Salvador Del Barrio-García Esmeralda Crespo-Almendros |
| author_sort | Juan Miguel Alcántara-Pilar |
| collection | DOAJ |
| description | The purpose of this paper is to empirically analyze the influence of
culture on the relationships among perceived risk, perceived
usability and satisfaction online, in two cultures: Spain (high
uncertainty avoidance and low individualism) and the United
Kingdom (low uncertainty avoidance and high individualism). The
sample comprised 314 Internet users, 119 of whom were Spanish
and 195 British. They were asked to browse the experimental
website of a fictitious tourist destination. The findings indicated
that there are significant differences between the direct influence
of perceived risk on perceived usability and also the indirect
relationship between perceived risk and satisfaction online during
browsing of the tourist website, and that these differences are
moderated by the uncertainty avoidance dimension. |
| format | Article |
| id | doaj-art-4ad943278d6741d9a6b54142565ee68a |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2015-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-4ad943278d6741d9a6b54142565ee68a2025-02-02T20:51:32ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662015-01-011111524Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist websiteJuan Miguel Alcántara-Pilar0Salvador Del Barrio-García 1Esmeralda Crespo-Almendros2University of Granada, Department of Marketing and Market Research, Faculty of Education, Economy and Technology, c\Cortadura del Valle, s.n. 51001 - Ceuta, SpainUniversity of Granada, Department of Marketing and Market Research, Faculty of Economics and Business, 18071-Granada, SpainUniversity of Granada, Department of Marketing and Market Research, Faculty of Economics and Business, 18071-Granada, SpainThe purpose of this paper is to empirically analyze the influence of culture on the relationships among perceived risk, perceived usability and satisfaction online, in two cultures: Spain (high uncertainty avoidance and low individualism) and the United Kingdom (low uncertainty avoidance and high individualism). The sample comprised 314 Internet users, 119 of whom were Spanish and 195 British. They were asked to browse the experimental website of a fictitious tourist destination. The findings indicated that there are significant differences between the direct influence of perceived risk on perceived usability and also the indirect relationship between perceived risk and satisfaction online during browsing of the tourist website, and that these differences are moderated by the uncertainty avoidance dimension.https://tmstudies.net/index.php/ectms/article/view/753/1303perceived risk onlineperceived usabilitysatisfaction onlineuncertainty avoidanceindividualism |
| spellingShingle | Juan Miguel Alcántara-Pilar Salvador Del Barrio-García Esmeralda Crespo-Almendros Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website Tourism & Management Studies perceived risk online perceived usability satisfaction online uncertainty avoidance individualism |
| title | Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website |
| title_full | Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website |
| title_fullStr | Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website |
| title_full_unstemmed | Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website |
| title_short | Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website |
| title_sort | cross cultural comparison of the relationships among perceived risk online perceived usability and satisfaction during browsing of a tourist website |
| topic | perceived risk online perceived usability satisfaction online uncertainty avoidance individualism |
| url | https://tmstudies.net/index.php/ectms/article/view/753/1303 |
| work_keys_str_mv | AT juanmiguelalcantarapilar crossculturalcomparisonoftherelationshipsamongperceivedriskonlineperceivedusabilityandsatisfactionduringbrowsingofatouristwebsite AT salvadordelbarriogarcia crossculturalcomparisonoftherelationshipsamongperceivedriskonlineperceivedusabilityandsatisfactionduringbrowsingofatouristwebsite AT esmeraldacrespoalmendros crossculturalcomparisonoftherelationshipsamongperceivedriskonlineperceivedusabilityandsatisfactionduringbrowsingofatouristwebsite |