Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment

Quality function deployment (QFD) can provide a means of translating customer requirements (CRs) into engineering characteristics (ECs) for each stage of product development and production. The main objective of QFD-based product planning is to determine the target levels of ECs for a new product or...

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Main Authors: Zhihui Yang, Yizeng Chen, Yunqiang Yin
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2014/673563
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author Zhihui Yang
Yizeng Chen
Yunqiang Yin
author_facet Zhihui Yang
Yizeng Chen
Yunqiang Yin
author_sort Zhihui Yang
collection DOAJ
description Quality function deployment (QFD) can provide a means of translating customer requirements (CRs) into engineering characteristics (ECs) for each stage of product development and production. The main objective of QFD-based product planning is to determine the target levels of ECs for a new product or service. QFD is a breakthrough tool which can effectively reduce the gap between CRs and a new product/service. Even though there are conflicts among some ECs, the objective of developing new product is to maximize the overall customer satisfaction. Therefore, there may be room for cooperation among ECs. A cooperative game framework combined with fuzzy set theory is developed to determine the target levels of the ECs in QFD. The key to develop the model is the formulation of the bargaining function. In the proposed methodology, the players are viewed as the membership functions of ECs to formulate the bargaining function. The solution for the proposed model is Pareto-optimal. An illustrated example is cited to demonstrate the application and performance of the proposed approach.
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series The Scientific World Journal
spelling doaj-art-4a9b81e4068b43fa89f3b6beeba663ce2025-02-03T07:25:52ZengWileyThe Scientific World Journal2356-61401537-744X2014-01-01201410.1155/2014/673563673563Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function DeploymentZhihui Yang0Yizeng Chen1Yunqiang Yin2School of Management, Shanghai University, Shanghai 200444, ChinaSchool of Management, Shanghai University, Shanghai 200444, ChinaCollege of Sciences, East China Institute of Technology, Nanchang, Jiangxi 330013, ChinaQuality function deployment (QFD) can provide a means of translating customer requirements (CRs) into engineering characteristics (ECs) for each stage of product development and production. The main objective of QFD-based product planning is to determine the target levels of ECs for a new product or service. QFD is a breakthrough tool which can effectively reduce the gap between CRs and a new product/service. Even though there are conflicts among some ECs, the objective of developing new product is to maximize the overall customer satisfaction. Therefore, there may be room for cooperation among ECs. A cooperative game framework combined with fuzzy set theory is developed to determine the target levels of the ECs in QFD. The key to develop the model is the formulation of the bargaining function. In the proposed methodology, the players are viewed as the membership functions of ECs to formulate the bargaining function. The solution for the proposed model is Pareto-optimal. An illustrated example is cited to demonstrate the application and performance of the proposed approach.http://dx.doi.org/10.1155/2014/673563
spellingShingle Zhihui Yang
Yizeng Chen
Yunqiang Yin
Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment
The Scientific World Journal
title Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment
title_full Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment
title_fullStr Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment
title_full_unstemmed Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment
title_short Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment
title_sort cooperative fuzzy games approach to setting target levels of ecs in quality function deployment
url http://dx.doi.org/10.1155/2014/673563
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AT yizengchen cooperativefuzzygamesapproachtosettingtargetlevelsofecsinqualityfunctiondeployment
AT yunqiangyin cooperativefuzzygamesapproachtosettingtargetlevelsofecsinqualityfunctiondeployment