An Intelligent Framework for Website Usability
With the major advances of the Internet throughout the past couple of years, websites have come to play a central role in the modern marketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is the level of usability of a website that...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2014-01-01
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| Series: | Advances in Human-Computer Interaction |
| Online Access: | http://dx.doi.org/10.1155/2014/479286 |
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| _version_ | 1832545777128308736 |
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| author | Alexiei Dingli Sarah Cassar |
| author_facet | Alexiei Dingli Sarah Cassar |
| author_sort | Alexiei Dingli |
| collection | DOAJ |
| description | With the major advances of the Internet throughout the past couple of years, websites have come to play a central role in the modern marketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is the level of usability of a website that determines if a user stays or abandons it for another competing one. It is therefore crucial to understand the importance of usability on the web, and consequently the need for its evaluation. Nonetheless, there exist a number of obstacles preventing software organizations from successfully applying sound website usability evaluation strategies in practice. From this point of view automation of the latter is extremely beneficial, which not only assists designers in creating more usable websites, but also enhances the Internet users’ experience on the Web and increases their level of satisfaction. As a means of addressing this problem, an Intelligent Usability Evaluation (IUE) tool is proposed that automates the usability evaluation process by employing a Heuristic Evaluation technique in an intelligent manner through the adoption of several research-based AI methods. Experimental results show there exists a high correlation between the tool and human annotators when identifying the considered usability violations. |
| format | Article |
| id | doaj-art-4a653c9dff6941c9b95718f9644f2f5e |
| institution | Kabale University |
| issn | 1687-5893 1687-5907 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Advances in Human-Computer Interaction |
| spelling | doaj-art-4a653c9dff6941c9b95718f9644f2f5e2025-02-03T07:24:45ZengWileyAdvances in Human-Computer Interaction1687-58931687-59072014-01-01201410.1155/2014/479286479286An Intelligent Framework for Website UsabilityAlexiei Dingli0Sarah Cassar1Department of Intelligent Computer Systems, Faculty of ICT, University of Malta, MaltaDepartment of Intelligent Computer Systems, Faculty of ICT, University of Malta, MaltaWith the major advances of the Internet throughout the past couple of years, websites have come to play a central role in the modern marketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is the level of usability of a website that determines if a user stays or abandons it for another competing one. It is therefore crucial to understand the importance of usability on the web, and consequently the need for its evaluation. Nonetheless, there exist a number of obstacles preventing software organizations from successfully applying sound website usability evaluation strategies in practice. From this point of view automation of the latter is extremely beneficial, which not only assists designers in creating more usable websites, but also enhances the Internet users’ experience on the Web and increases their level of satisfaction. As a means of addressing this problem, an Intelligent Usability Evaluation (IUE) tool is proposed that automates the usability evaluation process by employing a Heuristic Evaluation technique in an intelligent manner through the adoption of several research-based AI methods. Experimental results show there exists a high correlation between the tool and human annotators when identifying the considered usability violations.http://dx.doi.org/10.1155/2014/479286 |
| spellingShingle | Alexiei Dingli Sarah Cassar An Intelligent Framework for Website Usability Advances in Human-Computer Interaction |
| title | An Intelligent Framework for Website Usability |
| title_full | An Intelligent Framework for Website Usability |
| title_fullStr | An Intelligent Framework for Website Usability |
| title_full_unstemmed | An Intelligent Framework for Website Usability |
| title_short | An Intelligent Framework for Website Usability |
| title_sort | intelligent framework for website usability |
| url | http://dx.doi.org/10.1155/2014/479286 |
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