PENGARUH KUALITAS PRODUK, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KOTA SURABAYA
Technology has developed rapidly and fast in recent era, and people have considered smartphones as necessity that cannot be separated from daily life. Annually the number of smartphone users gets increased and the competition of smartphone manufacturers gets tighter and tougher. A lot of criminal c...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-11-01
|
| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2990 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
