Cross-Methodological Approach to Realization of Marketing Analytical Function
The article explains the necessity to use cross-methodological approach to realization of marketing analytical function that combines methodology of classical marketing research and DataScience methodology. The explanation is based on results of literature analysis, which studies trends of DataDrive...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2024-03-01
|
| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/1925 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|