The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik
Competition among businesses is becoming increasingly intense to create products that can increase consumer purchase intention, especially in the same industry. This includes what happens to ‘Malangan’ batik products, where challenges must be faced not only with local products but also with product...
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| Format: | Article |
| Language: | English |
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Institut Teknologi dan Bisnis Asia Malang
2025-02-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jibeka.asia.ac.id/index.php/jibeka/article/view/2013 |
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| _version_ | 1832540453151440896 |
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| author | Natasya Citra Aliyyuldafa Widiya Dewi Anjaningrum |
| author_facet | Natasya Citra Aliyyuldafa Widiya Dewi Anjaningrum |
| author_sort | Natasya Citra Aliyyuldafa |
| collection | DOAJ |
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Competition among businesses is becoming increasingly intense to create products that can increase consumer purchase intention, especially in the same industry. This includes what happens to ‘Malangan’ batik products, where challenges must be faced not only with local products but also with products from other countries. This study intends to determine the influence of product innovation, social media marketing, and aesthetic value on customers' purchase intentions toward ‘Malangan’ batik. The study population comprises all ‘Malangan’ batik consumers in Malang city, with an undetermined number of individuals. The accidental sampling technique was used to select respondents and gather data for this study by distributing questionnaires to the final sample size of 180 people. This research uses quantitative methods analyzed with SmartPLS-4.1.0.8. The results of this study found that continuous product innovation, effective implementation of social media marketing, and a strong emphasis on aesthetic value in products are essential strategies for businesses to significantly increase consumer purchase intention. Future studies should consider expanding the scope of the research to include additional variables that may influence consumer purchase intentions regarding ‘Malangan’ batik.
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| format | Article |
| id | doaj-art-490cf350b0ee471887f7e9b2c7d310ab |
| institution | Kabale University |
| issn | 2620-875X |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj-art-490cf350b0ee471887f7e9b2c7d310ab2025-02-05T03:16:03ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia2620-875X2025-02-01191The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ BatikNatasya Citra Aliyyuldafa 0Widiya Dewi Anjaningrum1Institut Teknologi dan Bisnis Asia MalangSekolah Tinggi Ilmu Ekonomi Asia Competition among businesses is becoming increasingly intense to create products that can increase consumer purchase intention, especially in the same industry. This includes what happens to ‘Malangan’ batik products, where challenges must be faced not only with local products but also with products from other countries. This study intends to determine the influence of product innovation, social media marketing, and aesthetic value on customers' purchase intentions toward ‘Malangan’ batik. The study population comprises all ‘Malangan’ batik consumers in Malang city, with an undetermined number of individuals. The accidental sampling technique was used to select respondents and gather data for this study by distributing questionnaires to the final sample size of 180 people. This research uses quantitative methods analyzed with SmartPLS-4.1.0.8. The results of this study found that continuous product innovation, effective implementation of social media marketing, and a strong emphasis on aesthetic value in products are essential strategies for businesses to significantly increase consumer purchase intention. Future studies should consider expanding the scope of the research to include additional variables that may influence consumer purchase intentions regarding ‘Malangan’ batik. https://jibeka.asia.ac.id/index.php/jibeka/article/view/2013Product InnovationInnovationSocial Media MarketingMarketingAesthetic ValueValueConsumer Purchase Intention |
| spellingShingle | Natasya Citra Aliyyuldafa Widiya Dewi Anjaningrum The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik Jurnal Ilmiah Bisnis dan Ekonomi Asia Product Innovation InnovationSocial Media Marketing MarketingAesthetic Value ValueConsumer Purchase Intention |
| title | The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik |
| title_full | The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik |
| title_fullStr | The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik |
| title_full_unstemmed | The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik |
| title_short | The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik |
| title_sort | overriding of product innovation aesthetic value and social media marketing to increase consumer purchase intention of malangan batik |
| topic | Product Innovation InnovationSocial Media Marketing MarketingAesthetic Value ValueConsumer Purchase Intention |
| url | https://jibeka.asia.ac.id/index.php/jibeka/article/view/2013 |
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