An improved propagation model of public opinion information and its governance in online social networks under Omni-media era

During the Omni-media era, the in-depth advancement of intelligent process endowed public opinion information (referred to as public opinion) with unique spreading characteristics, and put forward new and higher requirements for its governance. Against this background, we proposed an improved public...

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Main Authors: Jiakun Wang, Xiaotong Guo, Yun Li, Liu Chun
Format: Article
Language:English
Published: AIMS Press 2024-12-01
Series:Electronic Research Archive
Subjects:
Online Access:https://www.aimspress.com/article/doi/10.3934/era.2024308
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author Jiakun Wang
Xiaotong Guo
Yun Li
Liu Chun
author_facet Jiakun Wang
Xiaotong Guo
Yun Li
Liu Chun
author_sort Jiakun Wang
collection DOAJ
description During the Omni-media era, the in-depth advancement of intelligent process endowed public opinion information (referred to as public opinion) with unique spreading characteristics, and put forward new and higher requirements for its governance. Against this background, we proposed an improved public opinion propagation model coupling the possible factors to grasp its spreading rules. Then, the spreading characteristics of public opinion and its governance timing-intensity-effect in online social networks (OSN) were discussed through numerical simulations. Our results showed that the propagation of public opinion shows faster speed and is more dependent on netizens' attributes in open OSN with a wider scope and depends more on information content in closed OSN. During the governance process of public opinion propagation, the regulators' strategies should have priority: Governance timing $ \succ $ governance proportion $ \succ $ punishment intensity. Based on research findings, targeted countermeasures and decision-making references were provided for the regulators to reasonably guide the evolution trend of public opinion.
format Article
id doaj-art-48f78ea99abd4f07bbe51f3b955b271f
institution Kabale University
issn 2688-1594
language English
publishDate 2024-12-01
publisher AIMS Press
record_format Article
series Electronic Research Archive
spelling doaj-art-48f78ea99abd4f07bbe51f3b955b271f2025-01-23T07:53:06ZengAIMS PressElectronic Research Archive2688-15942024-12-0132126593661710.3934/era.2024308An improved propagation model of public opinion information and its governance in online social networks under Omni-media eraJiakun Wang0Xiaotong Guo1Yun Li2Liu Chun3Economics and Management, Shandong University of Science and Technology, Qingdao, Shandong Province, 266500, ChinaEconomics and Management, Shandong University of Science and Technology, Qingdao, Shandong Province, 266500, ChinaEconomics and Management, Shandong University of Science and Technology, Qingdao, Shandong Province, 266500, ChinaSchool of Economics and Management, China University of Petroleum, Qingdao, Shandong Province, 266580, ChinaDuring the Omni-media era, the in-depth advancement of intelligent process endowed public opinion information (referred to as public opinion) with unique spreading characteristics, and put forward new and higher requirements for its governance. Against this background, we proposed an improved public opinion propagation model coupling the possible factors to grasp its spreading rules. Then, the spreading characteristics of public opinion and its governance timing-intensity-effect in online social networks (OSN) were discussed through numerical simulations. Our results showed that the propagation of public opinion shows faster speed and is more dependent on netizens' attributes in open OSN with a wider scope and depends more on information content in closed OSN. During the governance process of public opinion propagation, the regulators' strategies should have priority: Governance timing $ \succ $ governance proportion $ \succ $ punishment intensity. Based on research findings, targeted countermeasures and decision-making references were provided for the regulators to reasonably guide the evolution trend of public opinion.https://www.aimspress.com/article/doi/10.3934/era.2024308public opinion informationpropagation modelgovernance strategytiming-intensity-effectonline social networksomni-media era
spellingShingle Jiakun Wang
Xiaotong Guo
Yun Li
Liu Chun
An improved propagation model of public opinion information and its governance in online social networks under Omni-media era
Electronic Research Archive
public opinion information
propagation model
governance strategy
timing-intensity-effect
online social networks
omni-media era
title An improved propagation model of public opinion information and its governance in online social networks under Omni-media era
title_full An improved propagation model of public opinion information and its governance in online social networks under Omni-media era
title_fullStr An improved propagation model of public opinion information and its governance in online social networks under Omni-media era
title_full_unstemmed An improved propagation model of public opinion information and its governance in online social networks under Omni-media era
title_short An improved propagation model of public opinion information and its governance in online social networks under Omni-media era
title_sort improved propagation model of public opinion information and its governance in online social networks under omni media era
topic public opinion information
propagation model
governance strategy
timing-intensity-effect
online social networks
omni-media era
url https://www.aimspress.com/article/doi/10.3934/era.2024308
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