Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements
Commercial advertisements in magazines are used to grab the reader's attention, arouse desire, contribute towards satisfaction and motivate them to take the purchasing action. The current study is Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements....
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| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Unviversity of Kufa, Faculty of Arts
2025-06-01
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| Series: | آداب الكوفة |
| Subjects: | |
| Online Access: | https://journal.uokufa.edu.iq/index.php/kufa_arts/article/view/11659 |
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| _version_ | 1850105642938793984 |
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| author | Jumana Saad Saja Al-A' assam |
| author_facet | Jumana Saad Saja Al-A' assam |
| author_sort | Jumana Saad |
| collection | DOAJ |
| description |
Commercial advertisements in magazines are used to grab the reader's attention, arouse desire, contribute towards satisfaction and motivate them to take the purchasing action. The current study is Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements. The analysis is conducted on six advertisements texts taken from the Family First Magazine. The study's main goal is to investigate and discuss the stylistic phonological devices that are mostly used in commercial advertisements of the Family First magazine to convince the readers and have impact on their memory to achieve certain stylistic effects. The results show that, based on Khan and Jabeen (2015) model at the phonological level, the advertisers rely on using assonance and consonance as the most stylistic phonological devices used in commercial advertisements of the Family First magazine to convince the readers and have impact on their memory to achieve certain effects.
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| format | Article |
| id | doaj-art-48c44e8dbabd49c7aad6c36baccbc7b4 |
| institution | OA Journals |
| issn | 1994-8999 2664-469X |
| language | Arabic |
| publishDate | 2025-06-01 |
| publisher | Unviversity of Kufa, Faculty of Arts |
| record_format | Article |
| series | آداب الكوفة |
| spelling | doaj-art-48c44e8dbabd49c7aad6c36baccbc7b42025-08-20T02:39:01ZaraUnviversity of Kufa, Faculty of Artsآداب الكوفة1994-89992664-469X2025-06-0116410.36317/kaj/2023/v1.i57.11659 Stylistic Functions and Uses of Phonological Devices in The Family First Online AdvertisementsJumana Saad 0Saja Al-A' assam1University of Kufa - College of ArtsUniversity of Kufa - College of Arts Commercial advertisements in magazines are used to grab the reader's attention, arouse desire, contribute towards satisfaction and motivate them to take the purchasing action. The current study is Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements. The analysis is conducted on six advertisements texts taken from the Family First Magazine. The study's main goal is to investigate and discuss the stylistic phonological devices that are mostly used in commercial advertisements of the Family First magazine to convince the readers and have impact on their memory to achieve certain stylistic effects. The results show that, based on Khan and Jabeen (2015) model at the phonological level, the advertisers rely on using assonance and consonance as the most stylistic phonological devices used in commercial advertisements of the Family First magazine to convince the readers and have impact on their memory to achieve certain effects. https://journal.uokufa.edu.iq/index.php/kufa_arts/article/view/11659Stylistic analysisStylistic devicesadvertisementsphonological levelalliterationrhyme |
| spellingShingle | Jumana Saad Saja Al-A' assam Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements آداب الكوفة Stylistic analysis Stylistic devices advertisements phonological level alliteration rhyme |
| title | Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements |
| title_full | Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements |
| title_fullStr | Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements |
| title_full_unstemmed | Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements |
| title_short | Stylistic Functions and Uses of Phonological Devices in The Family First Online Advertisements |
| title_sort | stylistic functions and uses of phonological devices in the family first online advertisements |
| topic | Stylistic analysis Stylistic devices advertisements phonological level alliteration rhyme |
| url | https://journal.uokufa.edu.iq/index.php/kufa_arts/article/view/11659 |
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