How Feminist knowledge affects attitude towards brand femvertising: The mediating effects of authenticity and credibility
Femvertising, an acronym for “feminism” and “advertising”, means a change in the traditional representation of women in advertising campaigns, incorporating messages of empowerment and promoting gender equality. This study has two objectives: first, to analyze the effect of consumers' knowledge...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125002293 |
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