How does live streaming affect tourists’ intention — a psychology theory perspective
Abstract As a novel experiential approach, live streaming at tourist destinations has garnered significant attention and profoundly impacts tourists’ travel decisions. This study aims to validate the effects of usefulness, authenticity, and interactivity of destination live streams on the decision-m...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-01-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-85741-5 |
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