An application of geomarketing to coastal tourism areas
Geomarketing allows geographical units to be defined with a certain degree of homogeneity in terms of tourists’ preferences, behaviours, needs, expectations, purchase and consumption patterns and analogous attitudes. The result is a ‘territorial segmentation’ of tourists’ demands in accordance with...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2019-10-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1124/pdf_137 |
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