INNOVATIVE TECHNOLOGIES FOR COMPANY MARKETING PROCESS – FROM 4P TO 4E: THE CASE OF LEGO GROUP
The article is devoted to the experience of using the marketing mix 4E model. The focus of this marketing complex has been redirected from the product to solving the consumer’s problem. The companies shifting from the 4Ps to the 4Es are the ones that will maintain or develop a competitive edge. One...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Lithuanian |
| Published: |
Kauno Kolegija (Kaunas University of Applied Sciences)
2022-12-01
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| Series: | Mokslo Taikomieji Tyrimai Lietuvos Kolegijose |
| Subjects: | |
| Online Access: | http://ojs.kaunokolegija.lt/index.php/mttlk/article/view/566 |
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