Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!

Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!

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Bibliographic Details
Main Authors:	Yuyang Tian, Siti Farhana Zakaria, Yinghui Du, Ye Qiu, Zenghui Tian
Format:	Article
Language:	English
Published:	Public Library of Science (PLoS) 2025-01-01
Series:	PLoS ONE
Online Access:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12169521/?tool=EBI
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