Tourism and the demonstration effect: Empirical evidence
The demonstration effect has become a well-established concept in the literature on tourism. It has been commonly reported as a consequence of tourism, focusing on the emulation of tourists’ consumption patterns. However, there is very limited empirical evidence specifically focused on how touri...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/653/1166 |
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| Summary: | The demonstration effect has become a well-established concept in the
literature on tourism. It has been commonly reported as a consequence
of tourism, focusing on the emulation of tourists’ consumption patterns.
However, there is very limited empirical evidence specifically focused
on how tourist behaviour is actually or potentially emulated by locals.
This study aims to fill this gap by presenting the findings of a research
project looking at how women in a tourism destination in Mexico have
adopted tourists’ behavioural patterns either entirely or partially.
Based on in-depth interviews and focus groups, this study reveals that
tourist behaviours, attitudes, and certain ways of thinking can be and
have been actually adopted by local women. Nevertheless, it also shows
that local social groups do not copy tourist behaviour blindly; instead,
residents are also critical in demonstration effect processes. They
observe, analyse, compare, evaluate and decide on what and how
tourists’ specific behaviours are adopted. |
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| ISSN: | 2182-8458 |