Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics

Social media is one of the ways that are not only for having a new friend but also a business place. Companies might consider to promote their products especially on Instagram. However, the company must be ready to accept critics and complaints from the customers. This study aims to analyze complai...

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Main Author: Kharis Marpurdianto
Format: Article
Language:Arabic
Published: UPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala Langsa 2022-06-01
Series:JL3T (Journal of Linguistics, Literature and Language Teaching)
Subjects:
Online Access:https://journal.iainlangsa.ac.id/index.php/jl3t/article/view/4072
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author Kharis Marpurdianto
author_facet Kharis Marpurdianto
author_sort Kharis Marpurdianto
collection DOAJ
description Social media is one of the ways that are not only for having a new friend but also a business place. Companies might consider to promote their products especially on Instagram. However, the company must be ready to accept critics and complaints from the customers. This study aims to analyze complaint strategies used by Indonesian and American customers on Instagram @indihome and @tmobile. The qualitative method is used in this study because this research produces descriptive data such as speech, writing, and the behavior of each people, which has been observed with the totals of 250 netizen’s comments in the comment column of those two Instagram accounts. The result shows differences and similarities between Indonesian and American netizens expressing complaints on the Instagram accounts of @indihome and @tmobile. The similarities between the Indonesian and American netizens are using the linguistics features to express complaints such as abbreviation, capitalization, and informal language. While the differences are that American netizen never uses code-switching to express complaint because this country was included in the monolingual country. Thus, the Indonesian netizen tends to use code-switching to express their complaint because this country is included in the multilingualism-based country.
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institution Kabale University
issn 2477-5444
2580-2348
language Arabic
publishDate 2022-06-01
publisher UPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala Langsa
record_format Article
series JL3T (Journal of Linguistics, Literature and Language Teaching)
spelling doaj-art-476dd01a38cb4fc798cca262c2bb00ce2025-01-19T06:57:16ZaraUPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala LangsaJL3T (Journal of Linguistics, Literature and Language Teaching)2477-54442580-23482022-06-018110.32505/jl3t.v8i1.4072Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural PragmaticsKharis Marpurdianto0Economics and Business, Wijaya Kusuma University Surabaya, East Java, Indonesia Social media is one of the ways that are not only for having a new friend but also a business place. Companies might consider to promote their products especially on Instagram. However, the company must be ready to accept critics and complaints from the customers. This study aims to analyze complaint strategies used by Indonesian and American customers on Instagram @indihome and @tmobile. The qualitative method is used in this study because this research produces descriptive data such as speech, writing, and the behavior of each people, which has been observed with the totals of 250 netizen’s comments in the comment column of those two Instagram accounts. The result shows differences and similarities between Indonesian and American netizens expressing complaints on the Instagram accounts of @indihome and @tmobile. The similarities between the Indonesian and American netizens are using the linguistics features to express complaints such as abbreviation, capitalization, and informal language. While the differences are that American netizen never uses code-switching to express complaint because this country was included in the monolingual country. Thus, the Indonesian netizen tends to use code-switching to express their complaint because this country is included in the multilingualism-based country. https://journal.iainlangsa.ac.id/index.php/jl3t/article/view/4072Complaint StrategyCross-Cultural PragmaticsCulture
spellingShingle Kharis Marpurdianto
Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics
JL3T (Journal of Linguistics, Literature and Language Teaching)
Complaint Strategy
Cross-Cultural Pragmatics
Culture
title Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics
title_full Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics
title_fullStr Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics
title_full_unstemmed Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics
title_short Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics
title_sort complaint strategies found on instagram account indihome from indonesia and tmobile from usa cross cultural pragmatics
topic Complaint Strategy
Cross-Cultural Pragmatics
Culture
url https://journal.iainlangsa.ac.id/index.php/jl3t/article/view/4072
work_keys_str_mv AT kharismarpurdianto complaintstrategiesfoundoninstagramaccountindihomefromindonesiaandtmobilefromusacrossculturalpragmatics