Digital Social Media Influencers’ Impact on Beauty and Personal Care Purchases in South Africa
The South African beauty and personal care industry has been significantly impacted by digital technologies, with social media influencers (SMIs) playing a pivotal role in shaping consumer behaviour. Despite the significant role of SMIs, there is a notable research gap in optimising their influence...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
|
| Series: | Platforms |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2813-4176/2/4/13 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
