Strategies for Scaling Businesses in Emerging Markets: Case Study of the Paints and Coatings Industry in Kazakhstan and USA
This article analyzes how paints and coatings businesses in the USA and Kazakhstan scale between 2019 and 2023. The research employs a non-linear econometric model to identify key factors, including market size, innovation, supply chain efficiency and government policy, that affect business growth,...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Applied Sciences in Bielsko-Biała
2024-12-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| Subjects: | |
| Online Access: | https://asej.eu/index.php/asej/article/view/847 |
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