Servicescape of Fitness Facilities and Customer Satisfaction: A Comparative Kano Analysis of Korean and Chinese Consumers
OBJECTIVES This study explores the impact of fitness facility servicescapes on customer satisfaction and compares the differences between Korean and Chinese consumers using the Kano model. The research aims to identify key service elements influencing satisfaction, analyze cultural and socioeconomic...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Society of Kinesiology
2025-04-01
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| Series: | The Asian Journal of Kinesiology |
| Subjects: | |
| Online Access: | http://ajkinesiol.org/upload/pdf/ajk-2025-27-2-50.pdf |
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