Exploring Interest Group Social Media Activity on Facebook and Twitter

This article investigates how American interest groups' social media activity differs across Facebook and Twitter using a dataset of nearly 13 million posts from 1,500 organizations from 2016 to 2020. We find that interest groups use the two platforms differently. Groups are more likely to...

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Bibliographic Details
Main Authors: Maggie Macdonald, Anna Gunderson, Kirsten Widner
Format: Article
Language:English
Published: HOPE 2024-05-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/4572
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