The Relationship between Advertising, Archetypal Imaginaries and Myths
This paper aims to demonstrate that mythical structures, capable of organizing the imaginary and directing it toward acquiring products as symbolic objects, play a significant role in advertising design. By extension, they leave an imprint on the broader cultural and mental landscape of the contempo...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Sitech
2025-07-01
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| Series: | Social Sciences and Education Research Review |
| Subjects: | |
| Online Access: | https://sserr.ro/wp-content/uploads/2025/07/sserr-12-1-213-216.pdf |
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