TRENDS IN Y GENERATION’S BEHAVIOUR ON THE FOOD MARKET

TRENDS IN Y GENERATION’S BEHAVIOUR ON THE FOOD MARKET

The aim of the article is to identify Y generation’s behaviour on the food market in the context of dominant consumer trends. The purpose of the article was accomplished by literature studies, information from branch magazines and direct research carried out by the authors of the article. Identifica...

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Bibliographic Details
Main Authors: Barbara Kucharska, Mirosława Malinowska
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2019-12-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.pl/article/view/1559
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