Marketing analysis of the global market of telematics transport and information management systems
The article presents the results of marketing analysis of the global high-tech market of telematics transport and information management systems. The main trends in and factors of development of automotive telematics devices’ product line are analyzed. Dynamics of growth of the most important segmen...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4108 |
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| _version_ | 1832541607720648704 |
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| author | I. Yu. Okolnishnikova A. V. Keller V. Ya. Konks |
| author_facet | I. Yu. Okolnishnikova A. V. Keller V. Ya. Konks |
| author_sort | I. Yu. Okolnishnikova |
| collection | DOAJ |
| description | The article presents the results of marketing analysis of the global high-tech market of telematics transport and information management systems. The main trends in and factors of development of automotive telematics devices’ product line are analyzed. Dynamics of growth of the most important segments of the market under study are identified and described. The existing specifics of the development of key geographical consumer microsegments, that is, the markets of North America, Europe and the Asia-Pacific region, are provided, and corresponding forecast indicators are presented. The main product macrosegments, namely navigation and satellite systems, unmanned vehicles, ADAS systems and insurance telematics, are studied in the same manner. Based on the data obtained, the authors describe the existing levels of vehicle autonomy, which significantly affect the indicators of market growth. An overview of the key high technologies ensuring the stability of the transport telematics market is provided, and the average time needed to reach the plateau of their productivity is measured. |
| format | Article |
| id | doaj-art-45dbd923aad34aa8971002692e62c6f6 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-45dbd923aad34aa8971002692e62c6f62025-02-04T08:28:14ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-02-01112465410.26425/1816-4277-2022-12-46-542649Marketing analysis of the global market of telematics transport and information management systemsI. Yu. Okolnishnikova0A. V. Keller1V. Ya. Konks2State University of ManagementCentral scientific research automobile and automotive engine institute “NAMI”State University of ManagementThe article presents the results of marketing analysis of the global high-tech market of telematics transport and information management systems. The main trends in and factors of development of automotive telematics devices’ product line are analyzed. Dynamics of growth of the most important segments of the market under study are identified and described. The existing specifics of the development of key geographical consumer microsegments, that is, the markets of North America, Europe and the Asia-Pacific region, are provided, and corresponding forecast indicators are presented. The main product macrosegments, namely navigation and satellite systems, unmanned vehicles, ADAS systems and insurance telematics, are studied in the same manner. Based on the data obtained, the authors describe the existing levels of vehicle autonomy, which significantly affect the indicators of market growth. An overview of the key high technologies ensuring the stability of the transport telematics market is provided, and the average time needed to reach the plateau of their productivity is measured.https://vestnik.guu.ru/jour/article/view/4108marketinghigh-tech marketinginnovation marketingmarketing researchmarket analysismarketing of automotive goods and servicestransport telematicsmanagement information systemsglobal transport telematics marketanalysis of transport management systems marketnti “autonet” |
| spellingShingle | I. Yu. Okolnishnikova A. V. Keller V. Ya. Konks Marketing analysis of the global market of telematics transport and information management systems Вестник университета marketing high-tech marketing innovation marketing marketing research market analysis marketing of automotive goods and services transport telematics management information systems global transport telematics market analysis of transport management systems market nti “autonet” |
| title | Marketing analysis of the global market of telematics transport and information management systems |
| title_full | Marketing analysis of the global market of telematics transport and information management systems |
| title_fullStr | Marketing analysis of the global market of telematics transport and information management systems |
| title_full_unstemmed | Marketing analysis of the global market of telematics transport and information management systems |
| title_short | Marketing analysis of the global market of telematics transport and information management systems |
| title_sort | marketing analysis of the global market of telematics transport and information management systems |
| topic | marketing high-tech marketing innovation marketing marketing research market analysis marketing of automotive goods and services transport telematics management information systems global transport telematics market analysis of transport management systems market nti “autonet” |
| url | https://vestnik.guu.ru/jour/article/view/4108 |
| work_keys_str_mv | AT iyuokolnishnikova marketinganalysisoftheglobalmarketoftelematicstransportandinformationmanagementsystems AT avkeller marketinganalysisoftheglobalmarketoftelematicstransportandinformationmanagementsystems AT vyakonks marketinganalysisoftheglobalmarketoftelematicstransportandinformationmanagementsystems |