An empirical analysis of digital content marketing models in Baijiu enterprises: Operational logic and optimization paths

With the rapid development of the digital economy, the digital content marketing of Baijiu enterprises has become a critical strategy for enhancing the brand competitiveness. The operational logic and optimization paths of digital content marketing models were explored by an empirical analysis of th...

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Bibliographic Details
Main Author: TIAN Wuxu, TONG Jun
Format: Article
Language:English
Published: Editorial Department of China Brewing 2025-04-01
Series:Zhongguo niangzao
Subjects:
Online Access:https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-4-297.pdf
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