Radio listening clubs in Malawi and Zambia
This paper, based upon a field research project commissioned by the Panos Institute Southern Africa, investigates the communicative efficacy of the radio listening clubs project implemented by the Institute in Malawi and Zambia. The investigation takes the form of a ‘second-order interpretation’ of...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1718 |
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| _version_ | 1832593767553564672 |
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| author | Fackson Banda |
| author_facet | Fackson Banda |
| author_sort | Fackson Banda |
| collection | DOAJ |
| description |
This paper, based upon a field research project commissioned by the Panos Institute Southern
Africa, investigates the communicative efficacy of the radio listening clubs project implemented
by the Institute in Malawi and Zambia. The investigation takes the form of a ‘second-order
interpretation’ of the key findings of the field research. The findings are analysed in terms of the
participatory communication model of development communication. The paper argues that the
clubs live up to some of the ideal-typical attributes of participatory communication. This is evident
in the following areas: (i) a propensity for social mobilisation; (ii) acquisition of skills and knowledge;
(iii) communally induced motivation to listen to the radio; (iv) the possibility of interpersonal influence
within groups; (v) the benefit of being ‘organised’ structures; (vi) the ‘massive’ reach of the clubs;
and (vii) the dialogic interchanges between the rural-based groups and the urban-based policymaking elites.
|
| format | Article |
| id | doaj-art-456d65b8af45481bad09e27ea7a64df9 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-456d65b8af45481bad09e27ea7a64df92025-01-20T08:52:54ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0126110.36615/jcsa.v26i1.1718Radio listening clubs in Malawi and ZambiaFackson Banda0Rhodes University This paper, based upon a field research project commissioned by the Panos Institute Southern Africa, investigates the communicative efficacy of the radio listening clubs project implemented by the Institute in Malawi and Zambia. The investigation takes the form of a ‘second-order interpretation’ of the key findings of the field research. The findings are analysed in terms of the participatory communication model of development communication. The paper argues that the clubs live up to some of the ideal-typical attributes of participatory communication. This is evident in the following areas: (i) a propensity for social mobilisation; (ii) acquisition of skills and knowledge; (iii) communally induced motivation to listen to the radio; (iv) the possibility of interpersonal influence within groups; (v) the benefit of being ‘organised’ structures; (vi) the ‘massive’ reach of the clubs; and (vii) the dialogic interchanges between the rural-based groups and the urban-based policymaking elites. https://journals.uj.ac.za/index.php/jcsa/article/view/1718communicative efficacylistening clubs projecInstitute in Malawi and Zambiasecond-order interpretation |
| spellingShingle | Fackson Banda Radio listening clubs in Malawi and Zambia Communicare communicative efficacy listening clubs projec Institute in Malawi and Zambia second-order interpretation |
| title | Radio listening clubs in Malawi and Zambia |
| title_full | Radio listening clubs in Malawi and Zambia |
| title_fullStr | Radio listening clubs in Malawi and Zambia |
| title_full_unstemmed | Radio listening clubs in Malawi and Zambia |
| title_short | Radio listening clubs in Malawi and Zambia |
| title_sort | radio listening clubs in malawi and zambia |
| topic | communicative efficacy listening clubs projec Institute in Malawi and Zambia second-order interpretation |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1718 |
| work_keys_str_mv | AT facksonbanda radiolisteningclubsinmalawiandzambia |