PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL
The purpose of the paper was to verify how proactive shopping behaviours, as declared by the respondents, affect the relationship between expectations, perceived quality and customer satisfaction within a simple satisfaction model. The subject of research was supermarket customers. The authors of th...
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| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2019-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1087 |
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| _version_ | 1832557823788056576 |
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| collection | DOAJ |
| description | The purpose of the paper was to verify how proactive shopping behaviours, as declared by the respondents, affect the relationship between expectations, perceived quality and customer satisfaction within a simple satisfaction model. The subject of research was supermarket customers. The authors of the article assumed ten proactive shopping behaviours and then built and verified a satisfaction model in the groups of respondents declaring, or not declaring, the given behaviour. The main conclusions resulting from the analysis is that satisfaction with purchases is more determined by the perceived quality in the case of customers who declare frequent purchases of products that improve the standard of living, consistency in purchasing perceived products and rapidity of purchasing decisions. |
| format | Article |
| id | doaj-art-44d439e477a54e12a9e7ff44861866bb |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2019-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-44d439e477a54e12a9e7ff44861866bb2025-02-03T01:55:37ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402019-12-0122(71)PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODELThe purpose of the paper was to verify how proactive shopping behaviours, as declared by the respondents, affect the relationship between expectations, perceived quality and customer satisfaction within a simple satisfaction model. The subject of research was supermarket customers. The authors of the article assumed ten proactive shopping behaviours and then built and verified a satisfaction model in the groups of respondents declaring, or not declaring, the given behaviour. The main conclusions resulting from the analysis is that satisfaction with purchases is more determined by the perceived quality in the case of customers who declare frequent purchases of products that improve the standard of living, consistency in purchasing perceived products and rapidity of purchasing decisions.https://pefim.sggw.edu.pl/article/view/1087 |
| spellingShingle | PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL Polityki Europejskie, Finanse i Marketing |
| title | PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL |
| title_full | PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL |
| title_fullStr | PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL |
| title_full_unstemmed | PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL |
| title_short | PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL |
| title_sort | proactive purchase behaviour and their relations in simple satisfaction model |
| url | https://pefim.sggw.edu.pl/article/view/1087 |