Researching the factors and benefits in increasing the use of AI color cosmetics
The recent developments in smartphone technology and social media platforms have led to a growth in the popularity of artificial intelligence (AI) color cosmetics as an innovative solution to promote branded color cosmetics and improve consumer decision- making making, especially as a trial purpose....
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| Format: | Article |
| Language: | English |
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Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-08-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/2985 |
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| _version_ | 1832584585908584448 |
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| author | Ezni Balqiah Ginsi Trianesti |
| author_facet | Ezni Balqiah Ginsi Trianesti |
| author_sort | Ezni Balqiah |
| collection | DOAJ |
| description | The recent developments in smartphone technology and social media platforms have led to a growth in the popularity of artificial intelligence (AI) color cosmetics as an innovative solution to promote branded color cosmetics and improve consumer decision- making making, especially as a trial purpose. The objective of this research is to examine and analyze the factors that will increase and also the benefits resulting from AI Color Cosmetic Usage. The survey of research design was used to test the 8 research hypotheses. This research is using purposive sampling technique and data collected from 349 respondents. Furthermore, the research model was analyzed using PLS-SEM. The results of data processing show all significant hypotheses. It is proven that Body Esteem, Price Sensitivity, Social Media Addiction have positively influence on AI Color Cosmetic Usage, which in turn also positively inflluence Trust in Artificial Intelligence, eWOM Engagement, Consumer Satisfaction, Purchase Intention. The findings of this research is add to the empirical development of the literature on AI Color Cosmetic Usage and have managerial implications for promotion managers working for cosmetic brand as well as AI color cosmetics application developers who are attempting to advertise and reach a broader market segment. |
| format | Article |
| id | doaj-art-44a6ff2e26da42b0a347a462732cbd00 |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-44a6ff2e26da42b0a347a462732cbd002025-01-27T12:38:04ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032024-08-0110346447710.29210/0202429852187Researching the factors and benefits in increasing the use of AI color cosmeticsEzni Balqiah0Ginsi Trianesti1University of IndonesiaUniversity of IndonesiaThe recent developments in smartphone technology and social media platforms have led to a growth in the popularity of artificial intelligence (AI) color cosmetics as an innovative solution to promote branded color cosmetics and improve consumer decision- making making, especially as a trial purpose. The objective of this research is to examine and analyze the factors that will increase and also the benefits resulting from AI Color Cosmetic Usage. The survey of research design was used to test the 8 research hypotheses. This research is using purposive sampling technique and data collected from 349 respondents. Furthermore, the research model was analyzed using PLS-SEM. The results of data processing show all significant hypotheses. It is proven that Body Esteem, Price Sensitivity, Social Media Addiction have positively influence on AI Color Cosmetic Usage, which in turn also positively inflluence Trust in Artificial Intelligence, eWOM Engagement, Consumer Satisfaction, Purchase Intention. The findings of this research is add to the empirical development of the literature on AI Color Cosmetic Usage and have managerial implications for promotion managers working for cosmetic brand as well as AI color cosmetics application developers who are attempting to advertise and reach a broader market segment.https://jurnal.iicet.org/index.php/jppi/article/view/2985body esteem, price sensitivity, social media addiction, artificial intelligence color cosmetic usage, trust in artificial intelligence, ewom engagement, consumer satisfaction |
| spellingShingle | Ezni Balqiah Ginsi Trianesti Researching the factors and benefits in increasing the use of AI color cosmetics JPPI (Jurnal Penelitian Pendidikan Indonesia) body esteem, price sensitivity, social media addiction, artificial intelligence color cosmetic usage, trust in artificial intelligence, ewom engagement, consumer satisfaction |
| title | Researching the factors and benefits in increasing the use of AI color cosmetics |
| title_full | Researching the factors and benefits in increasing the use of AI color cosmetics |
| title_fullStr | Researching the factors and benefits in increasing the use of AI color cosmetics |
| title_full_unstemmed | Researching the factors and benefits in increasing the use of AI color cosmetics |
| title_short | Researching the factors and benefits in increasing the use of AI color cosmetics |
| title_sort | researching the factors and benefits in increasing the use of ai color cosmetics |
| topic | body esteem, price sensitivity, social media addiction, artificial intelligence color cosmetic usage, trust in artificial intelligence, ewom engagement, consumer satisfaction |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/2985 |
| work_keys_str_mv | AT eznibalqiah researchingthefactorsandbenefitsinincreasingtheuseofaicolorcosmetics AT ginsitrianesti researchingthefactorsandbenefitsinincreasingtheuseofaicolorcosmetics |