Determination of generations X, Y, Z user preferences in the Russian mobile application market
In the work, the authors reveal the user preferences of the mobile application market. The study is based on the Strauss–Howe generational theory. The mobile application market appears to be dynamic and fast-growing in an environment of exponential growth in consumer demand and a highly competitive...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2023-03-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4173 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832541541926699008 |
|---|---|
| author | E. S. Bozhenko D. M. Nikolaeva K. O. Svistunova |
| author_facet | E. S. Bozhenko D. M. Nikolaeva K. O. Svistunova |
| author_sort | E. S. Bozhenko |
| collection | DOAJ |
| description | In the work, the authors reveal the user preferences of the mobile application market. The study is based on the Strauss–Howe generational theory. The mobile application market appears to be dynamic and fast-growing in an environment of exponential growth in consumer demand and a highly competitive environment. In the article, the authors classify and identify categories and subcategories of mobile applications based on their functional and value purpose. This classification formed the basis for determining the dependence based on the analysis of contingency matrices between the preference of the application for its purpose and the age category of the user, which made it possible to identify the relationship between generations of users and their choice of certain types of applications. The text provides a justification for the choice of certain applications on a daily basis by generations X, Y, Z. The relevance of the study lies in the fact that the authors examine a market, the rapid growth of which is conditioned by the global socio-economic situation. The information obtained during the analysis of user preferences of the Russian mobile application market can be used by specialists in determining the target audience of a digital product and developing marketing strategies. |
| format | Article |
| id | doaj-art-445ab1dfa7774a22b763fefdf6948b87 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-445ab1dfa7774a22b763fefdf6948b872025-02-04T08:28:15ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-03-0111566710.26425/1816-4277-2023-1-56-672679Determination of generations X, Y, Z user preferences in the Russian mobile application marketE. S. Bozhenko0D. M. Nikolaeva1K. O. Svistunova2Southern Federal UniversitySouthern Federal UniversitySouthern Federal UniversityIn the work, the authors reveal the user preferences of the mobile application market. The study is based on the Strauss–Howe generational theory. The mobile application market appears to be dynamic and fast-growing in an environment of exponential growth in consumer demand and a highly competitive environment. In the article, the authors classify and identify categories and subcategories of mobile applications based on their functional and value purpose. This classification formed the basis for determining the dependence based on the analysis of contingency matrices between the preference of the application for its purpose and the age category of the user, which made it possible to identify the relationship between generations of users and their choice of certain types of applications. The text provides a justification for the choice of certain applications on a daily basis by generations X, Y, Z. The relevance of the study lies in the fact that the authors examine a market, the rapid growth of which is conditioned by the global socio-economic situation. The information obtained during the analysis of user preferences of the Russian mobile application market can be used by specialists in determining the target audience of a digital product and developing marketing strategies.https://vestnik.guu.ru/jour/article/view/4173mobile applicationsmobile application categoriesmobile application marketgenerational theoryuser preferencesmarketingmobile applications marketingandroidgoogle playapple app store |
| spellingShingle | E. S. Bozhenko D. M. Nikolaeva K. O. Svistunova Determination of generations X, Y, Z user preferences in the Russian mobile application market Вестник университета mobile applications mobile application categories mobile application market generational theory user preferences marketing mobile applications marketing android google play apple app store |
| title | Determination of generations X, Y, Z user preferences in the Russian mobile application market |
| title_full | Determination of generations X, Y, Z user preferences in the Russian mobile application market |
| title_fullStr | Determination of generations X, Y, Z user preferences in the Russian mobile application market |
| title_full_unstemmed | Determination of generations X, Y, Z user preferences in the Russian mobile application market |
| title_short | Determination of generations X, Y, Z user preferences in the Russian mobile application market |
| title_sort | determination of generations x y z user preferences in the russian mobile application market |
| topic | mobile applications mobile application categories mobile application market generational theory user preferences marketing mobile applications marketing android google play apple app store |
| url | https://vestnik.guu.ru/jour/article/view/4173 |
| work_keys_str_mv | AT esbozhenko determinationofgenerationsxyzuserpreferencesintherussianmobileapplicationmarket AT dmnikolaeva determinationofgenerationsxyzuserpreferencesintherussianmobileapplicationmarket AT kosvistunova determinationofgenerationsxyzuserpreferencesintherussianmobileapplicationmarket |