La langue régionale : une marque de terroir ?
The terroir associated with food products is often considered by marketing as a sign of quality because of the strong links it suggests with the geographical origin, traditions and know-how of the producers. We show in this paper that language can be used to embed the product in the territory of the...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Presses universitaires de la méditerranée
2021-09-01
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| Series: | Lengas |
| Subjects: | |
| Online Access: | https://journals.openedition.org/lengas/5783 |
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