Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional survey

Objective Teenage pregnancies and childbirths are associated with negative health outcomes. Access to health information enables adolescents to make appropriate decisions. However, the relationship between access to health information through mass media and teenage pregnancy has not received much at...

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Main Authors: David Mukunya, Daniel Mwamba, Quraish Sserwanja, Abigail Sitsope Sepenu
Format: Article
Language:English
Published: BMJ Publishing Group 2022-06-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/12/6/e052684.full
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author David Mukunya
Daniel Mwamba
Quraish Sserwanja
Abigail Sitsope Sepenu
author_facet David Mukunya
Daniel Mwamba
Quraish Sserwanja
Abigail Sitsope Sepenu
author_sort David Mukunya
collection DOAJ
description Objective Teenage pregnancies and childbirths are associated with negative health outcomes. Access to health information enables adolescents to make appropriate decisions. However, the relationship between access to health information through mass media and teenage pregnancy has not received much attention in existing literature. We therefore examined the association between access to mass media and teenage pregnancy in Zambia.Design Cross-sectional.Setting Zambia.Participants Weighted sample of 3000 adolescents aged 15–19 years.Outcome measure Teenage pregnancy that included adolescents who were currently pregnant or had had an abortion or had given birth in the last 5 years preceding the survey.Results Out of 3000 adolescents, 897 (29.9%, 95% CI: 28.1% to 31.3%) were pregnant or had ever been pregnant. Majority of the adolescents resided in rural areas (55.9%) and had secondary education (53.6%). Adolescents who had exposure to internet, newspapers or magazines, radio and television were 10.5%, 22.6%, 43.1% and 43.1%, respectively. Adolescents who had daily access to newspapers or magazines (adjusted OR (AOR): 0.33, 95% CI: 0.13 to 0.82) or using internet (AOR: 0.54, 95% CI: 0.30 to 0.95) were less likely to be pregnant or to have had a pregnancy compared with those with no access to newspapers and internet, respectively.Conclusion Our study suggests that internet use and reading of newspapers or magazines may trigger behavioural change as an effective approach to reducing teenage pregnancy. Behavioural change communicators can implement mass media campaigns using newspapers, magazines and the internet to publicise adolescent health messages that can encourage adolescents to adopt healthy behaviours and prevent teenage pregnancies.
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spelling doaj-art-4329f148dee14880a5936f0268bd9a8a2025-01-27T18:45:09ZengBMJ Publishing GroupBMJ Open2044-60552022-06-0112610.1136/bmjopen-2021-052684Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional surveyDavid Mukunya0Daniel Mwamba1Quraish Sserwanja2Abigail Sitsope Sepenu3Busitema University, Tororo, Uganda1 Implementation Science Unit, Center for Infectious Disease Research in Zambia, Lusaka, ZambiaPrograms Department, GOAL, Khartoum, SudanProgrammes Department, Swedish Organization for Global Health, Mayuge, UgandaObjective Teenage pregnancies and childbirths are associated with negative health outcomes. Access to health information enables adolescents to make appropriate decisions. However, the relationship between access to health information through mass media and teenage pregnancy has not received much attention in existing literature. We therefore examined the association between access to mass media and teenage pregnancy in Zambia.Design Cross-sectional.Setting Zambia.Participants Weighted sample of 3000 adolescents aged 15–19 years.Outcome measure Teenage pregnancy that included adolescents who were currently pregnant or had had an abortion or had given birth in the last 5 years preceding the survey.Results Out of 3000 adolescents, 897 (29.9%, 95% CI: 28.1% to 31.3%) were pregnant or had ever been pregnant. Majority of the adolescents resided in rural areas (55.9%) and had secondary education (53.6%). Adolescents who had exposure to internet, newspapers or magazines, radio and television were 10.5%, 22.6%, 43.1% and 43.1%, respectively. Adolescents who had daily access to newspapers or magazines (adjusted OR (AOR): 0.33, 95% CI: 0.13 to 0.82) or using internet (AOR: 0.54, 95% CI: 0.30 to 0.95) were less likely to be pregnant or to have had a pregnancy compared with those with no access to newspapers and internet, respectively.Conclusion Our study suggests that internet use and reading of newspapers or magazines may trigger behavioural change as an effective approach to reducing teenage pregnancy. Behavioural change communicators can implement mass media campaigns using newspapers, magazines and the internet to publicise adolescent health messages that can encourage adolescents to adopt healthy behaviours and prevent teenage pregnancies.https://bmjopen.bmj.com/content/12/6/e052684.full
spellingShingle David Mukunya
Daniel Mwamba
Quraish Sserwanja
Abigail Sitsope Sepenu
Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional survey
BMJ Open
title Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional survey
title_full Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional survey
title_fullStr Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional survey
title_full_unstemmed Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional survey
title_short Access to mass media and teenage pregnancy among adolescents in Zambia: a national cross-sectional survey
title_sort access to mass media and teenage pregnancy among adolescents in zambia a national cross sectional survey
url https://bmjopen.bmj.com/content/12/6/e052684.full
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