OOPERATION OF SMALL AND MEDIUM-SIZED TOURISM ENTERPRISES (SMTES) WITH TOURISM STAKEHOLDERS IN THE MAŁOPOLSKA REGION – TOP MANAGEMENT PERSPECTIVE APPROACH
The purpose of this paper is to understand the difference in number of relations of small and medium-sized tourism enterprises (SMTE) with tourism stakeholders in the region. This research used an email survey sent to tourism CEOs, directors or owners of SMTEs in the Małopolska Region, focusin...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2011-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/331/545 |
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| Summary: | The purpose of this paper is to understand the
difference in number of relations of small and
medium-sized tourism enterprises (SMTE) with
tourism stakeholders in the region. This research
used an email survey sent to tourism CEOs,
directors or owners of SMTEs in the Małopolska
Region, focusing on its capital city - Cracow
(Poland). All three groups of respondents in SMTEs
were understood in the research as the top
management of these companies.
The study conducted made it possible, on the basis
of the statistically significant results, to analyze the
differences as regards the level of cooperation
between companies depending on the company
size, micro firms and SMTEs, their belonging to
different subsectors and the company age.
Observations show that such differences exist and
should be used by the SMTEs managers and
tourism policy makers.
The largest part of the researched sample usually
cooperates with one to five partners from each
stakeholder group. A surprising conclusion was the
high level of cooperation with competitors from the
same subsector – almost one third of the
accommodation and catering firms collaborate with
more than five competitors. |
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| ISSN: | 2182-8466 |