Adoption of a Newly Launched Software Product in the Market by Innovation Diffusion Modelling

The growing significance of software upgrades is one of the most intriguing and pertinent market trends of the last few years. Fierce competition on a worldwide scale combined with the ever-changing environment has rendered software products outdated. During a program's early stages, increasing...

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Bibliographic Details
Main Authors: Anchal Anchal, Arunava Majumder, Pardeep Goel, Manoj Singh Adhikari
Format: Article
Language:English
Published: Wrocław University of Science and Technology 2024-01-01
Series:Operations Research and Decisions
Online Access:https://ord.pwr.edu.pl/assets/papers_archive/ord2024vol34no4_2.pdf
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