Die persepsie en retensie van televisiereklame deur kinders
THE aim of the study was threefold: to establish children's general feelings and re- sponses towards television commercials; to test their knowledge as regards the purpose of commercials and finally, to deter- mine the influence of the different compo- nents of television commercials on the ch...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2133 |
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